GRADFERENCE'26 - TC Shine Awards

Overview

GRADFERENCE'26 was a youth-focused dinner and awards night built around networking, entertainment, a red carpet, and the TC Shine Awards. This year's theme, "Catalyzing Youth for the Fourth Industrial Revolution: Equipping Minds, Building Skills, Shaping the Future," set the tone for the whole campaign.

The Brief

THEC needed a visual identity that felt premium, youthful, and credible enough to unify several distinct event layers, networking, entertainment, and a full awards ceremony, under one consistent look.

Creative Direction

The identity was built on a red, black, and gold palette: red for energy and entertainment, black for depth and sophistication, and gold for prestige and celebration.

Building the Campaign

The rollout opened with a teaser to build early buzz, then expanded into the main event artwork, ticket graphics for Regular (GH₵150) and VIP (GH₵500) tiers, entertainer promo graphics, and red-carpet promotion, all tied together under one visual system.

TC Shine Awards

A dedicated award track ran alongside the main event, nominee graphics, voting communication, and certificates, covering the full journey from nomination through to recognition.

From Digital Design to Real-World Experience

The identity moved off the screen and into the room on event day, carried through the red carpet, a branded photo backdrop, and the award presentations themselves.

The Outcome

Event documentation captured red-carpet arrivals, award presentations, performances, and group photos, tying the whole campaign together on the night.

Deliverables

• Event branding & main artwork
• Theme announcement design
• Ticket graphics
• Red-carpet promotional design
• Artiste & entertainment graphics
• TC Shine Awards nominee graphics
• Voting materials
• Social media campaign graphics